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Lessons from Red Cross: Twitter Mistakes and How To Handle Them
Back over the summer, I wrote a post called "What was your worst social media mistake? What did you learn?" If you read through the comments, misdirected tweets (tweets sent to an organizational account, not a personal account or private message sent out to all) were the most common. These ranged from tweeting about a favorite television show to much worse, tweeting the "c-word" Back in November, someone in Senator Dowd's office made this epic Twitter mistake. They apologized and … [Read more...]
TechSoup Global Summit: Inspiration Overload
I spent the last two days at the TechSoup Global Summit getting inspiration overload about social media, networks, social network mapping, networks of networks, global peer learning, building a sector, nonprofit technology, and many other ideas I'm passionate about. But it wasn't just the ideas, it was also the people and making connections to colleagues I've known for more than a decade and connections to new people. I'm still processing, but here are some nuggets that I learned: Modeling … [Read more...]
TechSoup Global Summit Day 1: Networks
I spent today at day 1 of the TechSoup Global Summit in Mountain View with two hundred and forty people who work in the TechSoup Global Network around the world, plus other stakeholders. I've been involved with TechSoup/Netsquared Network since its inception back six years ago and so it is nice to be part of the narrative arc. This participatory event is offering two days of focused discussion about—how these networks, and the capabilities that power them, can be effectively leveraged to … [Read more...]
Valentine's Day for Nonprofits Social Media Style
Happy Valentine's Day! Over the past few years, there have been a lot of original ways that nonprofits have celebrated Valentine's Day with social media. I noticed several creative examples that incorporate social media with the Valentine's Day theme combined with social good objectives. They range from encouraging a change in behavior, advocacy calls to action, shopping, and acknowledging people in nonprofits. Reboot Valentine's Day A few days ago Sasha Dichter was on a panel with … [Read more...]
How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella
Note from Beth: Alison Zarella is the co-author of the recently published "The Facebook Marketing Book." I received a review copy from O'Reilly. The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. 1. You've just co-written a book with your husband, Dan Zarrella called "The Facebook Marketing Book." What was it like to co-write a book with your spouse? We … [Read more...]
Innogive Conference: Get the Scoop on Mobile Giving
Trying to figure out mobile giving for your nonprofit? Headed to Washington, DC for the Nonprofit Technology Conference? If your answer is yes, then you need to register for the Innogive Conference. This event brings together nonprofit and industry experts in mobile technology, fundraising, and social media to share trends, tips, and strategies to incorporate mobile fundraising. Verizon Foundation will be providing 100 FREE attendance slots for non-profit organizations interested in … [Read more...]
Integrating A Network Mindset Into Your Daily Work
[slideshare id=6818003&doc=8feb11kantorv3-110204212025-phpapp01] Adopting a networked mindset is believing in abundance rather than scarcity. Scarcity thinking is the conviction that we need to do everything ourselves. That holds us back from embracing networked ways of working. This is especially important if you want to be effective using social media for your organization, but it is bigger than that. Having a networked mindset as you approach your daily work can help you get better … [Read more...]
The Knowledge is in the Room: How To Let It Out
[slideshare id=6814180&doc=seattle-tech-for-goodsummit-110204120400-phpapp01] Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs, in partnership with NPower Seattle. By all accounts, the event held the space for peer learning. It was great to see long-time colleague from NPower Seattle Peg Giffels who I met ten years ago when she first joined the staff. I was presenting a strategic technology … [Read more...]
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