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Into Focus: Benchmarks and Best Practices for Nonprofits and Video
See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, "Into Focus: Benchmarks for Video and A Guide for Creators," is based on a survey of 500 nonprofits and interviews with experts (including me). The report describes current nonprofit use, adoption challenges, and best practices. Free webinars are being offered to share the report. You can download the report here (with email registration) or sign up for one of the free webinars … [Read more...]
How To Make Sense of Your Social Media Metrics
I've been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, "Measuring the Networked Nonprofit." Each organization is working on an action learning project that is a small, doable measurement project that applies the frameworks and steps in the book. Each month, we go deep into a practice step - both on the individual practitioner level as well as the organizational … [Read more...]
Are Your Social Media and Other Accounts Secure?
A few days ago, I noticed that my long-time nonprofit technology colleague, Ruby Sinreich, had her digital life hacked and stolen from her. The hacker accessed many of her accounts and locked her out, and took over her Twitter, deleting her followers and changing the profile. Chronicled on her tumblr blog, it took her days to reach humans at different platforms to get help, faced many challenges, and all the while the hacker teased her and tried to sell her Twitter account on a hackers … [Read more...]
How Do I Say It With Charts?
Last month, Stephanie Evergreen wrote an awesome guest post called "Six Steps to Great Charts" with lots of practical tips for using the Excel chart feature to visualize your social media measurement data. The six steps: Step 1: Which Chart is Best? Step 2: Use Color To Emphasize Step 3: Delete Data You Don't Need Step 4: Directly Label Step 5: Save As A Template Step 6: Annotate For step 1, she suggested using Juice Analytics chart chooser tool. I wanted to learn more about what … [Read more...]
Resources for Measuring What Matters
[slideshare id=21621705&doc=measuringwhatmattersmay2013final-130521135935-phpapp01] I've been curating resources on nonprofit measurement over on Scoop.It, with eye towards collecting useful material related to social media and social impact measurement. Last week, I came across this excellent deck and blog post from the Knight Foundation's VP of Strategy and Assessment, Mayur H. Patel. The presentation was prepared for the Miami Philanthropy Conference and addresses a familiar issue: … [Read more...]
Does This Deserve My Attention?
Two weeks ago, I was lucky enough to be in New Zealand, leading a workshop on social media and I facilitated a module on mindful social media. It seemed very appropriate given that my host, Stephen Blyth, collaborated with Peter Sykes, CEO & Founder at Mangere East Family Service Centre and we held the workshop on a Marae. Peter greeted me at the airport and as I got into the car I noticed a copy of Rheingold's book NetSmart in the back seat. Yesterday, this tweet from Howard Rheingold, … [Read more...]
Does Extreme Content Delivery = Learning?
How do you learn? When you want to acquire a new skill or apply some new knowledge, do you learn by passively sitting and listening to an expert lecture for 90 minutes without a break and 150 PPT slides? What do you actually retain? And, what do you actually apply? Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer? Do you concentrate better when you move around versus sitting for too long? I know for … [Read more...]
Trainer's Notebook: The Art of Good Openings and Closings
I've just returned from an amazing trip of facilitating workshops, discussions and master classes as well as a keynoting a conference on "Measuring the Networked Nonprofit" in Australia and New Zealand. It made me very happy to be teaching non-stop for almost two weeks. I'm always learning as I help others learn. Here's a couple of reflections from my "trainer's notebook." I started with a full-day workshop outside of Auckland called "The Networked NGO in New Zealand," this workshop … [Read more...]
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