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How ACLU NJ Defines Social Media Success: The First Important Measurement Step
When nonprofits started to read and apply our book, "Measuring the Networked Nonprofit," I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. I followed up with Eliza Straim (Communications Associate) and Katie Wang (Communications Director) to learn more about how they went about this first very important first step for measuring social media - defining results. Our book introduces nonprofits to the 7 steps of … [Read more...]
Why I Use Pen and Paper Notebooks AND Digital Tools To Take Notes
My colleague, Alexandra Samuel, wrote a provocative post on the HBR blog titled, "Dear Colleague, Put Down Your Notebook" where she makes an argument for switching to digital note taking tools like Evernote is more efficient than taking notes on paper. (She recently authored an excellent e-book on how to use Evernote). I agree with Alexandra's point about efficiency, but I don't always think that digital note taking is always effective for certain situations. I tend to use both. For … [Read more...]
How To Make Content Creation More Efficient: Use An Idea Dashboard
Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content, was the concept of an idea dashboard. This post takes it a bit deeper. Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with … [Read more...]
6 Ways Nonprofits Learn from Affordable Losses or Little Bets To Improve Impact
Best moment of #MIForum?Lifting my arms and voices to say "I FAILED, NOW LETS MOVE ON."Led by @kanter — Wendy Hanamura (@WHanamura) January 25, 2013 Last Friday, Media Impact Funders brought together technologists, journalists, philanthropists and innovators for a day-long conversation on the future of media and tech innovation. I had the honor facilitating a session on measuring impact with Greg Baldwin and Jay Backstrand from VolunteerMatch discussing how their approach to measuring impact … [Read more...]
Content Strategy, Creation, Organization, and Measurement
Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. The comments in the thread were terrific and generated a blog post: https://bethkanter.org/getting-started. But more importantly, I wanted to close the loop and show you that after getting back to a consistent editorial calendar, the engagement and reach came back from vacation. Now, I think I just might be able to enjoy my next vacation … [Read more...]
A Nonprofit's Legal Counsel Is The Social Media Manager's Best Friend!
That headline isn't a lawyer joke. And let me say upfront, I respect lawyers and legal issues that nonprofits and foundations have to navigate around social media. However, I realize that in some nonprofits the relationship between in-house legal counsel or the organization's lawyers is based on fear and control. As a social media nonprofit professional mentioned in a Facebook thread recently, "I've observed interesting dynamics with legal counsel over social media with the result of … [Read more...]
Is 2013 the Year of Video for Nonprofits?
If you follow social media guru Mari Smith, you have no doubt noticed the headline "The Year of Video" and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th. Will nonprofits follow that trend? I always look at Michael Hoffman, CEO, See3 Communications for an answer. Michael has been front and center of video for nonprofits for years. He says, “Video is, by far, the content that commands the most … [Read more...]
Using Data and Social Media for Social Justice Outcomes: TIG 2013 Keynote
[slideshare id=16017647&doc=tig-2013-bethkanterkeynote1-16-13-final-130116042107-phpapp01] I'm in Jacksonville, Florida today to open the plenary session of the Legal Services Corporation Technology Innovation Grant Annual gathering. The last time I keynoted was five years ago! This session is my first interactive keynote based on the content of my book, "Measuring the Networked Nonprofit," co-authored with KD Paine. I'm working on developing the curriculum for this book as I did for my … [Read more...]
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