Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours
It is a nonprofits dream - to have its advocacy campaign messaging go viral on Facebook or social media channels. And that's just what happened to the HSUS Farm Animal Protection campaign, an effort to call attention to and reduce the suffering of farm animals raised for eggs, meat, pork, and milk. The above photo and statement was posted on Friday and within 48 hours was shared over 21,000 times, 18,000 likes, and thousands of comments. Here's an analysis of what and why it happened … [Read more...]
Nonprofit CEOs and the Network Mindset
Today, I have the honor of doing a session at The Allstate Foundation's 60th Anniversary Executive Summit (hashtag #60summit) where I'll be talking about leading nonprofits with a network mindset. Last week, I gave the ending keynote about Mindful or Mind Full Social Media at the Social Media for Nonprofits Silicon Valley Conference. I stayed for the entire, listening to the presentations (Check out summary for tweets, slides, and resource links). SF Goodwill's CEO, Debbie … [Read more...]
Mindful or Mind Full Social Media?
[slideshare id=13733203&doc=mindfulcontentcurationsm4np-120723180655-phpapp02] I am doing the ending key note at the Social Media 4 Nonprofits Conference in Silicon Valley today. Here's the description: How nonprofits can stay focused given all the distractions inherent in today’s attention economy? Social media doesn’t have to be overwhelming– you can take control back. This session will teach you some techniques that you can immediately put into practice and help you work more … [Read more...]
Who is Behind the Nonprofit Hulk Twitter Account?
HULK BROKE LADDER OF ENGAGEMENT. HULK TOO HEAVY. @kanter @NTENorg — NONPROFIT HULK (@NONPROFITHULK) July 20, 2012 That's the tweet that showed up in my Twitter stream last week and yes, it caught my attention. Hulk (fill in the blank) Twitter accounts are popping up all over Twitter, the latest Twitter meme. There's Feminist Hulk, Buddhist Hulk, and many more. They Tweet in ALL CAPS, spewing HULK wisdom of their particular field. The HULK meme has many variations and spotted easily on … [Read more...]
Using Peer Learning Strategies To Build A Network
[slideshare id=13731103&doc=ffl-deck-final-reflection-120723133539-phpapp01] As part of my work plan as Visiting Scholar at the David and Lucile Packard Foundation, I have the pleasure of working with networks of grantees to design and facilitate peer learning exchanges on networked nonprofit practices and using social media effectively. One of the networks I'm supporting are the grantees in the Friending the Finish Line strategy. This peer learning exchange is designed to help … [Read more...]
Tell the Packard Foundation’s Organizational Effectiveness Program How You Think They Should Do Their Work!
Note from Beth: This is an ongoing series from the Organizational Effectiveness Program team at the Packard Foundation about developing their program funding strategy in an open way or what has been dubbed "Learning In Public." In March, at the GEO Conference (Grantmakers for Effective Organizations) Kathy Reich, Director, Organizational Effectiveness Program at the Packard Foundation and Jared Raynor, Director of Evaluation at TCC Group and I shared some lessons learned about "learning in … [Read more...]
An Interview With Facebook's Libby Leffler: Facebook and Nonprofits
A few weeks ago, I had the opportunity have lunch with Libby Leffler who works on strategic partnerships at Facebook with nonprofits. If you work in nonprofits and social media, you are likely to be seeing a lot of more of Libby as she will is doing a lot more speaking about Facebook and Nonprofits. This morning, I attended a meetup for San Francisco Bay Area nonprofits that Libby and her team hosted at Facebook Headquarters in Menlo Park and next week she will be on the speaker line for the … [Read more...]
I Love Charts
I have a couple of addictions. One of them is magic markers and pens. But I also love using those pens for visualization techniques and especially to sketch out charts and graphs. I did a deep dive on data visualization techniques while working on a chapter of my next book, Measuring the Networked Nonprofit, with co-author KD Paine. That's when I heard about the book, "I Love Charts." The book is based on the popular tumblr blog with the same name - I Love Charts. The blog has been … [Read more...]
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