My colleague, Henry Timms and Jeremy Heimans have just published an important piece over on the Harvard Business School blog called "Understanding the New Power" that gives us a great high level analysis of how collaborative economy is operating in the social good sector. The piece talks about how the growing tension between: old power and new power are transforming the way that social good activists do their work. The article lays out a framework for understanding how power works and how … [Read more...]
The Ultimate Tool for Managing Your Organization's Social Strategy: LightBox Collaborative Editorial Calendar 2015 Edition
[slideshare id=41539057&doc=measuringandmanagingasocialmediapresence-141113205730-conversion-gate02] Note from Beth: Last week I was in New Orleans for the National Assembly of State Arts Councils meeting. I facilitated a peer session with Public Information Officers and a Mini-Workshop on managing and measuring a social media presence. We covered strategy, especially identifying audiences through personas and key objectives. Most importantly, participants began to think through their … [Read more...]
How Many Social Channels Should Our Nonprofit Use?
[slideshare id=40885791&doc=sociallifecycle-141029142644-conversion-gate02] Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is "What social channel(s) should our nonprofit use?" or variations "Is X social channel worth it for our organization?" or "With limited time and resources, what social channels make sense to invest in?" This is one of the questions that is hard to answer with a sound byte of clever, easy advice. It depends on the … [Read more...]
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy - Guest Post by Michael Hoffman, CEO of See3 It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with - on our desktops, our tablets and now our phones. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. And … [Read more...]
Planning to Win: A Framework and Free Toolkit for Nonprofit Campaign Planning
Planning to Win is an online guide for nonprofits that are looking to win support for an issue, impact policy, or get a corporation or government body to change its policies. Spitfire developed this upgraded version of its first campaign planning tool because of the many new factors affecting what it takes to design and run winning campaigns in today’s rapidly changing world. The site and toolkit was created through a partnership and support of the Gordon and Betty Moore Foundation and … [Read more...]
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