Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently.    Optimizing your content for social channels does not have to be labor intensive.   Many organizations create great content for their web sites or blogs and slightly tweak it for Facebook or Twitter - with a focus on making it visual.    And, of course, there are benefits to visual content like increased … [Read more...]

Been thinking a lot  about of the work processes around creating content and measuring its against outcomes this week.    One idea that came up in my post earlier this week about creating and measuring content, was the concept of an idea dashboard.     This post takes it a bit deeper. Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels.    It starts, of course, with identifying your audience and objectives and gets better with … [Read more...]

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. The comments in the thread were terrific and generated a blog post: https://bethkanter.org/getting-started.   But more importantly, I wanted to close the loop and show you that after getting back to a consistent editorial calendar, the engagement and reach came back from vacation. Now, I think I just might be able to enjoy my next vacation … [Read more...]

If you follow social media guru Mari Smith, you have no doubt noticed the headline  "The Year of Video" and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th.    Will nonprofits follow that trend? I always look at Michael Hoffman, CEO, See3 Communications for an answer.   Michael has been front and center of video for nonprofits for years.  He says, “Video is, by far, the content that commands the most … [Read more...]