Note from Beth: By the time you read this post, I will be in the USA from doing a training in Tunisia for NGOs and trainers who will deliver training to women entrepreneurs as part of the WES program and also improve their NGO's use of social media.   This past week, I had the opportunity to work some amazing trainers and NGOs in that country to share and adapt instructional techniques and information about using social media as part of an integrated strategy.      One of the most … [Read more...]

Note from Beth: The American Red Cross  launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. The first ads are part of the organization’s holiday giving campaign and feature people impacted by home fires and flooding. Additional TV and print ads, which are personal accounts of how those featured have been touched by the Red Cross, are being released as public service advertisements (PSAs). The ads, which tell the stories … [Read more...]

Note from Beth: As part of my work at the Packard Foundation,  I've had the honor of designing and facilitating a "networked capacity building project" for a cluster of grantees, state-based groups,  to be more effective in engaging their networks toward covering uninsured children.  The project is in its second year and I've been working in collaboration with Spitfire Strategies.  Just like message consistency, storytelling, and interviewing skills, building robust networks and using social … [Read more...]

  Note From Beth: I remember back when Hurricane Katrina struck,  I saw a post to the Museum ListServ that said "Chuck Patch Is Not Dead."   At the time, Chuck was a staff member for Historic New Orleans.    It underscored the idea that nonprofits, like your family, should have a disaster communications plan.      My colleagues at Big Duck have put together a terrific webinar on this topic for this Friday. Five Steps to Successful Crisis Communications - Guest Post By Meghan Teich at Big … [Read more...]

Note from Beth: As many of my loyal readers know,  I've been on a book tour with the newly released "Measuring the Networked Nonprofit: Using Data for Social Change" with co-author KD Paine.    In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot.    I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write … [Read more...]