On Friday, I tripped down the rabbit hole of Google + field test with many other social media early adopters and nonprofit technology (#nptech folks) who were kicking the tires. Google + is Google's new social sharing platform. (Here's the official announcement on the Google Blog and review in the New York Times. You won't be able to play with until Google does the full roll out, you'll have to click the keep me posted button: here). Google + was just one of a series of new releases … [Read more...]
Enchantment: Resisting Guy Kawasaki Is Futile
Yesterday, the Social Media for Nonprofit Conference series kicked off in San Francisco yesterday in War Memorial Green Room with support from Microsoft. The conference shared practical tips and tools with expert speakers including, JD Lasica, Social Brite, Susan Gordon of Causes.com, Jonah Sachs of Free Range Studios, Charles Porch of Facebook, Susan Tenby of TechSoup Global and Kellie McElhaney, founding faculty director of the Center for Responsible Business at the Haas School of … [Read more...]
Book: We First: How Brands & Consumers Use Social Media To Build A Better World
Simon Mainwaring's new book, We First, launches this week. It is a book about how connectedness through social networks can help satisfy the needs of business bottom line and a healthy, sustainable planet. The book offers a new marketplace model that is not drive by "me first" corporate greed, but how corporations can leverage social media to build a better world and earn consumer goodwill and loyalty. Simon isn't the first to suggest that capitalism has lost its way and needs a serious … [Read more...]
How to convert your Facebook Profile into a Facebook Page
How to Back Up Your Facebook Profile Data from Emily Garman on Vimeo. A couple years of ago, I noticed that many of my nonprofit technology colleagues who were early adopters of social media were also dog owners. I created a mini workshop called "The Cute Dog Theory," inspired by Ethan Zuckerman's "Cute Cat Theory of Digital Activism" which was the title of one of his talks. That's about when I also started following folks who were doing social media for animal welfare organizations, like … [Read more...]
What the Research Says About Increasing Facebook Engagement
This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. I also tested some of the tips suggested by the research. Here's what I learned: After Hours Posting I have been looking at different research studies, like this one "Posting Strategies That Encourage Engagement on Facebook" to see if there were more tactics to try. The screen grab above … [Read more...]
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