Happy Valentine's Day! Over the past few years, there have been a lot of original ways that nonprofits have celebrated Valentine's Day with social media. I noticed several creative examples that incorporate social media with the Valentine's Day theme combined with social good objectives. They range from encouraging a change in behavior, advocacy calls to action, shopping, and acknowledging people in nonprofits. Reboot Valentine's Day A few days ago Sasha Dichter was on a panel with … [Read more...]
How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella
Note from Beth: Alison Zarella is the co-author of the recently published "The Facebook Marketing Book." I received a review copy from O'Reilly. The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. 1. You've just co-written a book with your husband, Dan Zarrella called "The Facebook Marketing Book." What was it like to co-write a book with your spouse? We … [Read more...]
Innogive Conference: Get the Scoop on Mobile Giving
Trying to figure out mobile giving for your nonprofit? Headed to Washington, DC for the Nonprofit Technology Conference? If your answer is yes, then you need to register for the Innogive Conference. This event brings together nonprofit and industry experts in mobile technology, fundraising, and social media to share trends, tips, and strategies to incorporate mobile fundraising. Verizon Foundation will be providing 100 FREE attendance slots for non-profit organizations interested in … [Read more...]
Practical and Tactical Social Media for Nonprofits
If you are wondering about the chart, it came a cool free tool called "Export.ly" It will analyze your Twitter audience, Facebook page, and even your email box by grabbing the data and dumping it into a spreadsheet. You pay per export and right now you can pay with a Tweet. I used it analyze the Facebook page. It compliments the data that you get from Insights - it lets you aggregate and analyze the comments and posts from your page. It is particularly useful if you want to easily get a … [Read more...]
Monterey Bay Aquarium’s Integrated Mobile Strategy
Note from Beth: I've been looking for good examples of nonprofit mobile strategies. I had to look no further than the Monterey Bay Aquarium's Seafood Watch Program. With 75% of the world's fisheries are fished to capacity, or overfished, the fish we order in restaurants or pick up at the grocery store for dinner, has the power to make this situation worse, or improve it. But, as consumers, we don't have that information handy, unless the the restaurant specifically lets us know and, … [Read more...]
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