Note from Beth: I’m hosting a small army of guest bloggers, grantmakers, who are attending the GeoFunders National Conference taking place this week in Seattle. The GEO community is united by a common drive to challenge the norm in pursuit of better results. GEO’s 2012 National Conference shares a range of perspectives and new ideas for smarter grantmaking that leads to better results and presents opportunities for participants to learn from the wisdom and experience of their peers. If … [Read more...]
How A Small Nonprofit Effectively Used Facebook Ads
Placing ads on Facebook provides a targeted advertising strategy because Facebook knows the demographics and interests of its millions of users. If you want to get up to speed quickly about the ins and outs of using Facebook ads, Andrea Vahl, co-author of Facebook Marketing for Dummies, has written this terrific free e-book guide for Hubspot. The guide provides an easy to understand introduce to how the ads work, how to set up tests (which is critical to success no matter how small your … [Read more...]
How To Use Facebook Metrics To Give Your Audience the Content They Want Most
This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we're on the hunt for the tips of what to do and when we find them, we just implement them. But how do you know if those tips are producing results? To get more impact, you need to do some measurement to help you continuously improve and get more ideas about what to try next. This posts offers some tips on how to use measurement to share content on Facebook … [Read more...]
Social Media Measurement and Learning Analytics: How Do I Love Thee, Let Me Count the Ways
I Love Social Media Measurement View more presentations from Beth Kanter Yesterday, I had the honor of kicking off Compasspoint's Webinar Week, with a webinar on social media measurement 101 as part of my work as Visiting Scholar at the David and Lucile Packard Foundation. To mark Valentine's Day, I took some inspiration from Elizabeth Barrett Browning and the vintage Valentine's Day Cards pinterest board to create a presentation about social media measurement love. I tested out the five … [Read more...]
Metrics for Building, Scaling, and Funding Social Movements
Investing in movements or networks for social change is a strategy that some funders are using. But, how do you measure the results? Marino Morino, who wrote "Leap of Reason: Managing to Outcomes in an Era of Scarcity" pointed me to this recent report, "Transactions, Transformations, Translations: Metrics That Matter for Building, Scaling and Funding Social Movements" by Manual Paster, Jennifer Ito, and Rachel Rosner with the USC Program for Environmental and Regional Equity and funded by the … [Read more...]
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