Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). Of interest, was an workshop that was designed to begin setting the standards in social media measurement co-facilitated by KD Paine, an expert in communications and social media measurement. (KD Paine and I will be collaborating on a project in the coming months). The workshop shared a landscape analysis of … [Read more...]
Is Measuring Your Facebook Edgerank Useful?
Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions, there have been questions about Edgerank and colleague Devon Smith has been experimenting. What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank Is To Facebook As Pagerank is to Google Edgerank is algorithm that determines if content on Facebook shows up on your fans … [Read more...]
Are You Charting Impact of Your Social Media?
The BBB Wise Giving Alliance, GuideStar USA and Independent Sector launched “Charting Impact,” a standard framework to easily and clearly understand the objectives, benchmarks for progress, and impact of nonprofits and foundations. Charting Impact uses five deceptively simple questions that require reflection and discussion about what really matters – results. What is your organization aiming to accomplish? What are your strategies for making this happen? What are your organization’s … [Read more...]
Want Social Media Results? Learn How To Use Data for Decisions
I'm really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media. I expect to be blogging more about this topic. It is a hot topic in the corporate marketing world. The State of Marketing 2011 report recently released from … [Read more...]
Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context
Arts and Social Media View more presentations from Devon Smith I'm leading a social media peer learning project called "Leveraging Social Media: Becoming A Networked Nonprofit." Devon Smith, who writes the 24 Usable Hours blog, and a self-described "data nerd" did a benchmarking analysis for participants. Benchmarking is the process of comparing your organization's practices and results with a group of peer organizations. It can be an informal study and simple to do. You identify a … [Read more...]
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