Crowdsourcing 101 View more presentations from Beth Kanter. Over the past two years, as part of my work as Visiting Scholar for nonprofits and social media at the David and Lucile Packard Foundation, I have had the opportunity to participate in The Network of Network Funders (NNF) , a community of practice for funders who are intentionally investing in and working through networks. The focus has been to develop practice and share insights on networked effectiveness. I've had the … [Read more...]
Feeding America's Social Media Measurement Strategy
Social Media Measurement is this month's theme on my blog Facebook page. Last week, Dan Michel offered an intriguing answer to this question: "What form of social media measurement does your organization engage in; Community participation, advocacy (earned mentions, discussions), or donations ($ or time)? " I thought it would useful to have a more in-depth conversation with Dan so we could delve into KPIs for social media. The conversation was fast and intense on Facebook, so that's why I'm … [Read more...]
Social Media Measurement for Nonprofits
Note from Beth: One thing I am trying to do with my Facebook Page is to model abundant behavior. My goal is to make it an online space for peer knowledge sharing, but what I hope will distinguish it from spaces is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources. This is wisdom that is happening in real time and the curation of real-time learning. While people are asking questions and sharing resources not related to the monthly theme … [Read more...]
The Ladder of Love: Growing Facebook Fans
I was lucky enough to spend my last afternoon in Alaska driving to Talkeetna with Aliza Sherman who lives in Alaska who I've known since 1995 and with Cassandra Stalzer my host! I love the framework she created for identifying and cultivating Super Fans on Facebook. I like to call it the ladder of love! The very first step is getting attention and getting people to "like" or join your Facebook page. There are many creative ways to promote your Facebook page to promote your page to your … [Read more...]
8 Principles of Social Media ROI
Social Media Roi Slidesbk View more presentations from Beth Kanter. I am honored to be a part today's WomenWhoTech online summit. I'm doing a panel titled "Social Media ROI" with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here's the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? How do you put a monetary value on branding? This panel will discuss realistic metrics and benchmarks any … [Read more...]
