Yesterday, at the Points of Light annual Conference on Volunteering and Service I attended a session called “It’s About Science! Unpacking the Relationship Between Volunteering, the Brain and the Body” featuring author Adam Grant, “Give and Take." The session was focused on the connection between volunteering and business benefits. The session was framed by some recent research from UnitedHealth Group and the Optum Institute called Doing Good is Good for You: 2013 Health and Volunteering … [Read more...]
[Research] Data on Nonprofit Cloud Computing: Anywhere, Anytime Technology for Social Change
Note from Beth: Back in 2003 when most people in the nonprofit sector were asking, "What the heck is a blog?," Marnie Webb, Co-CEO of TechSoup Global was not only writing one, but evangelizing to nonprofit techies about social media (called Web 2.0 back then) and being the one of the visionaries behind the Netsquared project. So, when Marnie starts talking about the next big disruptive technology for the nonprofit sector, I listen. For the past year or so, she's thinking about and talking … [Read more...]
Pinterest Nonprofit Benchmarking with Pinerly
Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 7 nonprofits that were early … [Read more...]
Attention Data Nerds: Nonprofits Miss Out on the Power of LinkedIn: Learn How to Tap It
Note from Beth: By the time you are reading, I'll probably have been on a jet plane for far longer than I want to be and maybe have landed in Rwanda. Once I recover from the journey, expect read reports about the Networked NGO in Rwanda and use of social media to support Women's Rights organizations. If you're motivated to go deeper on LinkedIn after reading this summary, you will want to check out my curated list of nonprofit and LinkedIn resources here. Nonprofits Miss Out on the Power of … [Read more...]
Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most
Guest Post By Dennis McCarthy We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Convio, along with CAREUSA, recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing With the study’s findings, we can now more confidently say that nonprofits … [Read more...]
