Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about some of the preliminary findings from the study below they undertook. The full report was published this week and Rory and Mary Trudel agreed to do a guest post summarizing what they learned. I thought the points about measurement were right on and applies to other … [Read more...]
What is your nonprofit supporter's decision journey in age of information overload?
Yesterday, I blogged about the "Valid Metrics Framework" from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. The framework uses actions and results across a continuum that based on the marketing funnel or AIDA framework. The stages include: awareness, understanding, interest/consideration, support/preferences, and action. In the discussion in the blog comments, there … [Read more...]
Nonprofit Disruption: Evolving Models of Engagement and Support
DISRUPTION: Evolving Models of Engagement and Support View more documents from Working Wikily My colleagues at The Monitor Institute just published a study called "Disruption: Evolving Models of Engagement and Support," a national study of member-based advocacy organizations. The study was funded by the David and Lucile Packard Foundation, The John S. and James L. Knight Foundation, and the Robert Wood Johnson Foundation. As they mention on the Working Wikily Blog, they are releasing … [Read more...]
Sneak Peak of New Facebook Nonprofit Use Research from Idealware
Note from Beth: For those of you who have been following my blog for a long time, you know of my obsession with research reports, particularly social media research snippets. The good folks at Idealware offered me a sneak peak of their new Facebook research - how could I resist? Charts, graphics, analytics, metrics, and data are like crack to me ... A guest post by Kyle Andrei, Idealware Who's seeing success with their Facebook page? In February, Idealware distributed a survey (thorough an … [Read more...]
Favorite Factoids from the 2011 eNonprofit Benchmarks Study
M+R and NTEN have just released the annual 2011 eNonprofit Benchmarks Study that analyzes data and messaging from nonprofits. So, if you want to compare your nonprofit's performance with other, this report is a useful tool. What I liked most was the infographic they shared as a companion to the study. I had to screen capture my favorite factoids and share those below. … [Read more...]
