Attention Data Nerds: The Mobile Mindset Study and More

Two excellent sources for stats on how mobile use in the US has become more pervasive.    American’s are no longer tethered to their desktops to use the Internet, especially social media.   The Mobile Mindset Study, a new survey from mobile security developers Lookout using data commissioned from Harris Interactive, has found that three out of five smartphone owners in the U.S. do not go for more than one hour without checking their devices.
The summary:
Here’s the topline summary:
Smartphones are essential to our lives.

• We constantly connect. Nearly 60% said they don’t go an hour without checking their phone. Younger folks were the most addicted: 63% of women and 73% of men ages 18-34 say they don’t go an hour without checking their phones.
• Our connection never sleeps. 54% said they check their phones while lying in bed: before they go to sleep, after they wake up, even in the middle of the night.
• We need access everywhere. Nearly 40% admit to checking their phone while on the toilet.

We sometimes break rules of etiquette to stay connected.

• We act rudely. 30% admitted that they check their phones during a meal with others.
• We take risks. 24% said they check their phones while driving.
• We behave inappropriately. 9% said they check their phones during religious services at a house of worship.

We have emotional reactions and concerns when we do not have our phones.

• 94% are concerned about losing their phone.
• 73% say they felt panicked when they lost their phone.
• 38% are most concerned about the cost & hassle of replacing a lost phone.

This is not the only study that tells us that mobile is not a fad and is here to stay.  The good folks at Hubspot have also done a round up of mobile stats, 23 Eye-Opening Mobile Stats.
This is a double-edged sword for nonprofits.    The opportunity is there to better serve your audience and stakeholders by integrating mobile into your overall strategy.   But, being productive with a device that can connect to the Internet anytime, anywhere is going to require good mindfulness skills as described by Howard Rheingold in his new book.

How are you training yourself to be mindful at work with mobile, social, and online work so that you’re getting things done and not getting distracted?