If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions. Sense-making is an essential workplace skill along with several others. Robin Good curated this article about research on future workplace skills. (Found it via Curata's collection). The skills are: Sense-making: ability to determine the deeper meaning or significance … [Read more...]
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Networked Capacity Building: Finish Line Grantees Social Media Training
As part of my work this year as Visiting Scholar at the Packard Foundation, I've had the pleasure of working on a social media capacity building project with Liane Wong, Program Officer, grantees of in the "Insuring America's Children: Getting to the Finish Line" and Ed Walz, and all the good folks at SpitFire Strategies. We have designed and been delivering "Friending the Finish Line" with the goals of having organizations create an integrated social media strategy into their overall … [Read more...]
Trick or Tweet? Seven Twitter Tools To Help You Measure, Learn, and Improve
Last week, I celebrated my 5th birthday of joining Twitter! As far as I can tell, the first arrivals on Twitter from the NpTech sector were Ruby Sinreich and Brian Reich who signed up two weeks before me. So, in honor our collective Twitter birthdays in October and Halloween, I thought I'd share a few Twitter tools for tracking and learning that are real treats and a few that make your work flow on Twitter efficient for documenting events. I track to learn and improve relationships on … [Read more...]
Close the Triangle
Guest post by Scott Bechtler-Levin After spending a couple days with nearly 150 smart, network weavers at the GEO/ Monitor Institute “Growing Social Impact in a Networked World” conference (http://www.geofunders.org/networksconference.aspx), I am reminded of one of my favorite quotations: “The more you learn, the more you realize how little you know…” (Socrates, according to Plato) One of many ‘ah-has’ came early during the well facilitated conference. It was just an off-hand comment from June … [Read more...]
Applying Avinash Kaushik's Best Social Metrics Framework for the New Facebook Insights Data
A few days ago, I moderated two panels at Grantmakers in the Arts pre-conference on arts and technology. The panel featured some previews from a recent research study "How Strong Is Your Social Net?" given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization's experience integrating social media into marketing strategies since 2007. The panel was … [Read more...]
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