Actionable listening on social media channels means transforming a "river of noise" into insights that are actionable. That is, you gain insight, can make a decision, or do something. Listening can help your organization craft conversation starters, figure out how to best start engaging, identify social content that you can incorporate into your content strategy, identify potential brand ambassadors, or address a potential crisis early in the game. Earlier this week, I was facilitated a … [Read more...]
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What's the ROI of Online Voting and Fundraising Contests?
Source: Extreme Foods For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests? The post summarizes the strategies used by contest winners. I wonder if the secret sauce is to do a cost/benefit analysis before you start preparing your favorite social media sauce? Hit the pause button and ask: "Should our … [Read more...]
9 Ways Nonprofits Can Excel Using Social Media
TechSoup Microsoft NGO Connection Day View more presentations from Beth Kanter. I was honored to be the keynote speaker for the Bay Area Microsoft/TechSoup Global Connection Day on Monday. This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. Connecting With Colleagues TechSoup Global was the co-sponsor and it was great to catch up with long-time colleague, Marnie Webb, Co-Ceo. One of the reasons I made a commitment to … [Read more...]
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