Allison Fine and I have been working on an evaluation of the second America’s Giving Challenge. As part of the process, we are facilitating “Conversational Case Studies” that explore some of the themes that have surfaced from surveys.
This case study explores how a small nonprofit, Students for a Free Tibet (SFT), a contest winner in the first and second America’s Giving Challenges, is using social media effectively. SFT carefully vets contest participation to ensure it will be worth their time and energy as well as ensuring that the contest strategically aligns with their goals. They also understand how to avoid donor fatigue, the potential downside to online contests.
The case study brings up some great questions that we’d love to discuss with you:
How does your organization vet online contest opportunities?
If an online contest has brought you new members and supporters, how do you continue to build your connection to them once the contest is over?
Come join the discussion!