It's really important to fill out the information in your Twitter profile especially the "Bio" field where you sum up in a few words who you are and make it sound interesting. It's like an elevator speech. It grabs attention and says a lot in a few words. It should leave your audience wanting more, while answering the essential questions about your organization. A great place to start your elevator speech is to adapt your marketing boilerplate. Here's some questions to help you craft … [Read more...] about One Small Step: What's Your Twitter Elevator Speech?
Archives for April 2011
How Mature Is Your Nonprofit's Social Media Practice?
In our book, Networked Nonprofit, we describe the principles for becoming a networked nonprofit - a nonprofit that is simple, agile, transparent, and works more like a network than an isolated fortress. Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. Their impact is to make the world a better place. Yesterday, during a … [Read more...] about How Mature Is Your Nonprofit's Social Media Practice?
Learning In Public On Wikis
I'm just beginning a new crop of peer learning projects for nonprofits to learn the practice of being networked nonprofits and use social media effectively at Zoetica and through my work as Visiting Scholar at the Packard Foundation. I'm also trying to shift my own practice into more design and train the trainers and coach the coaches versus direct delivery. It's hard because you have to be very disciplined about noticing and documenting your practice. Wikis can be terrific platforms for … [Read more...] about Learning In Public On Wikis
Social Media and Mobile for Real Time Professional Learning at Conferences
Last week, I faciltated a mini-workshop at the Silicon Valley/Peninsula Nonprofit Leadership Forum hosted by Compasspoint. I've had the pleasure of working closely with Compasspoint as part of my continuing work as Visiting Scholar at the David and Lucile Packard Foundation. I enjoy it because I get double dose: great ideas about the integration of technology with leadership, training, and capacity building AND the content. The lunchtime conversation was with Emmett D. Carson, Ph.D., CEO … [Read more...] about Social Media and Mobile for Real Time Professional Learning at Conferences
What's Your Calling?
At SXSW and facilitating a panel called A Global Discussion About Networked Nonprofits and Free Agents, I introduced myself with this photo of me and Lena, the master trainer from Yemen for the E-Mediat Project. The photo shows us modeling "shoulder to shoulder" learning. Told the room that nonprofit capacity building was my calling. Later, Michael Hoffman, who was in the audience, introduced me to his friends at "The Calling" and they suggested I write a guest post about anything I'm … [Read more...] about What's Your Calling?
