"Listening" or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy. Listening is the process tracking brand mentions or related key words and transforming a “river of noise” into insights that allow you to make decisions. Listening can help your organization craft messages/content, keep your finger on how your network thinks about your issue or brand, help with curation of … [Read more...]
Archives for February 2012
The Five Stages of A Social Media PR Disaster
Update: Just as I hit the publish button on this post, I got news that Komen's Karen Handel resigned. Perhaps the sixth stage is fire the staff person who was primarily responsible for the mess. Now that we've had a few days to let the dust settle from the Komen-Planned Parenthood firestorm, it is time to think about takeaways for other nonprofits. Deanna Zandt presents an analysis of what made this particular pr crisis different from others and the teachable moments that are useful other … [Read more...]
Taking Baby Steps to Social Media Maturity with Your Peers
Flickr Photo by Johnny Hall Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. It was a fantastic laboratory to explore the power of peer learning and the right mix. Also, as a trainer how you create a co-learning opportunity versus the "sage … [Read more...]
Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause
On Tuesday, the Susan G. Komen Foundation, a leading breast cancer charity, pulled hundreds of thousands of dollars in breast cancer screening funds from Planned Parenthood. Each year millions of women are screened for breast cancer at Planned Parenthood, and Susan G. Komen's funding pays for about 170,000 of those screenings. These services are particularly important for women from under-served communities. The AP reported that Komen for the Cure has decided to halt grants to Planned … [Read more...]
Google + for Nonprofits: Invest Time or Not? Nonprofit Starter Steps
Alex Abelin: Google + for Nonprofits View more presentations from Social Media for Nonprofits Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? What is a productive way to experiment and learn to the answers to these questions without wasting time? These were the questions that were going through my mind as I … [Read more...]
