It is a nonprofits dream - to have its advocacy campaign messaging go viral on Facebook or social media channels. And that's just what happened to the HSUS Farm Animal Protection campaign, an effort to call attention to and reduce the suffering of farm animals raised for eggs, meat, pork, and milk. The above photo and statement was posted on Friday and within 48 hours was shared over 21,000 times, 18,000 likes, and thousands of comments. Here's an analysis of what and why it happened … [Read more...] about Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours
Archives for July 2012
Today, I have the honor of doing a session at The Allstate Foundation's 60th Anniversary Executive Summit (hashtag #60summit) where I'll be talking about leading nonprofits with a network mindset. Last week, I gave the ending keynote about Mindful or Mind Full Social Media at the Social Media for Nonprofits Silicon Valley Conference. I stayed for the entire, listening to the presentations (Check out summary for tweets, slides, and resource links). SF Goodwill's CEO, Debbie … [Read more...] about Nonprofit CEOs and the Network Mindset
[slideshare id=13733203&doc=mindfulcontentcurationsm4np-120723180655-phpapp02] I am doing the ending key note at the Social Media 4 Nonprofits Conference in Silicon Valley today. Here's the description: How nonprofits can stay focused given all the distractions inherent in today’s attention economy? Social media doesn’t have to be overwhelming– you can take control back. This session will teach you some techniques that you can immediately put into practice and help you work more … [Read more...] about Mindful or Mind Full Social Media?
HULK BROKE LADDER OF ENGAGEMENT. HULK TOO HEAVY. @kanter @NTENorg — NONPROFIT HULK (@NONPROFITHULK) July 20, 2012 That's the tweet that showed up in my Twitter stream last week and yes, it caught my attention. Hulk (fill in the blank) Twitter accounts are popping up all over Twitter, the latest Twitter meme. There's Feminist Hulk, Buddhist Hulk, and many more. They Tweet in ALL CAPS, spewing HULK wisdom of their particular field. The HULK meme has many variations and spotted easily on … [Read more...] about Who is Behind the Nonprofit Hulk Twitter Account?
[slideshare id=13731103&doc=ffl-deck-final-reflection-120723133539-phpapp01] As part of my work plan as Visiting Scholar at the David and Lucile Packard Foundation, I have the pleasure of working with networks of grantees to design and facilitate peer learning exchanges on networked nonprofit practices and using social media effectively. One of the networks I'm supporting are the grantees in the Friending the Finish Line strategy. This peer learning exchange is designed to help … [Read more...] about Using Peer Learning Strategies To Build A Network