I'll never forget the advice that my colleague, Ettore Rossetti Director, Internet Marketing from Save the Children, offered during a panel I moderated at the NTC in 2011 on free agent fundraising He said suggested going out and trying to raise money for your organization through a social network as an individual and learn how easy or hard it is -- and fix those things are getting in the way of building a great relationship with donors and letting them fundraise on your organization's … [Read more...]
Archives for October 2012
Using Cartoons To Make Sense of Your Data
Note From Beth: If you've picked up a copy of the newly released "Measuring the Networked Nonprofit: Using Data to Change the World" than you no doubt noticed the cartoons, created by Rob Cottingham, that begin each chapter. Rob worked with us as we developed each chapter to pick out the key idea and poke of at it - we wanted to write a book about measurement that was accessible and fun to read. But, cartoons can be terrific infographics or used as technique for sense-making. Cartoons … [Read more...]
What is the Funder's Role in Supporting Good Measurement?
Meet Bib Filbon and Jeff Bladt who have the job title, "Data Scientist," and are on staff at DoSomething.Org. They work in partnership with DoSomething's program staff to collect, analyze, and make sense of data to improve impact of DoSomething's programs. DoSomething.org does not consider this overhead. Building infrastructure, in-house expertise, and data literacy of all staff is critical to their success so they have invested. “Data Scientist” is a newly defined job that requires being … [Read more...]
How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change
Note from Beth: As many of my loyal readers know, I've been on a book tour with the newly released "Measuring the Networked Nonprofit: Using Data for Social Change" with co-author KD Paine. In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write … [Read more...]
How and When Should Your Nonprofit Organization Invest in Mobile
Note from Beth: In preparation for my book launch, I hired Rad Campaign to do a redesign of my blog. Aside from changing the color scheme to match the new book cover, I was ready to invest in "going mobile." After watching the percentage of mobile and tablet readers grow from 5% in 2010 to 17% in 2012 and receiving more than a few emails from loyal readers telling me that my blog was practically unreadable on their mobile device, I was ready to take the plunge into a mobile strategy. … [Read more...]
