Are you an one-person communications department? Perhaps you can relate to this chart from Gerard Matthews, Communications Director of Arkansas Advocates for Children and Families. As a one-person communications department, your workload, which includes doing the social media, is always increasing. Your most valuable resource, your time, is a finite resource - even if you forgo getting enough sleep which you know doesn't work to your advantage. Gerard decided to do just one that … [Read more...]
Archives for March 2015
Will Give Local America Be The Largest Crowd Funding Event in History?
Note from Beth: Give Local America, powered by Kimbia’s technology, is an effort to coordinate giving days on one platform. Last year, Give Local America raised more than $53 million from more than 306,000 gifts in 2014. Though Give Local America is a national giving day event, it has many community foundations and nonprofits running unique campaigns in their various communities. Lori Finch, Vice President of Community Giving, Kimbia and the General Manager of Give Local America, … [Read more...]
Nonprofit Crowd Funding Success Formula: Robust Planning, Networks, and Blessings
After publishing this post about Save the Children's Crowd Funding Campaign - where I mentioned the Dalai Lama Foundation's successful campaign, I noticed this tweet in my stream from Brian Rusch the former deputy director for the DLF: Woohoo! The crowd-funding campaign I ran for the Dalai Lama Foundation got a shout-out on @kanter's blog today! http://t.co/7FZnJT2rLq — Brian Rusch (@alohalife) March 25, 2015 I'm always on a higher path of learning. So, I reached out to Brian to learn more … [Read more...]
Crowdfunding: Can Partnering With An Internet Celebrity Make Your Campaign An Overnight Success?
Ask any high school boy who likes video games who PewDiePie is and they will tell you that he is the most watched video personality on YouTube. The main focus of PewDiePie's videos is his commentary and reactions to various video games as he plays, captured on video and shared on his YouTube Channel. PewDiePie's channel is the most subscribed channel on YouTube,and reaches over 34.8 million subscribers. Currently, the PewDiePie channel has received over 8 billion video views. Due to his … [Read more...]
Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
There are no better champions for your organization’s communication’s strategy than your staff. Leveraging the networks and personal brands of your staff as champions can help your organization's communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning. I asked colleagues what nonprofits had good employee champion programs and Chris Tuttle pointed … [Read more...]
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