When you read this post, I'll be on a plane to the facilitate the opening plenary at the Legal Services TIG Conference on Wednesday, Jan. 16th. One of my key themes for the year is to look at failure and learning - and will also have a chance to dive into a conversation at the upcoming COF Conference with colleague Peter Sims, Author of Little Bets and founder of BLKSHP. His book has a great summary of the research out there on what is failure. One idea particularly stuck me with -- that … [Read more...]
If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy
Note from Beth: By the time you read this post, I will be in the USA from doing a training in Tunisia for NGOs and trainers who will deliver training to women entrepreneurs as part of the WES program and also improve their NGO's use of social media. This past week, I had the opportunity to work some amazing trainers and NGOs in that country to share and adapt instructional techniques and information about using social media as part of an integrated strategy. One of the most … [Read more...]
How To Use Negative Feedback on Facebook To Improve Your Content Strategy
Facebook recently made a change to the EdgeRank Algorithm that increased the importance of Negative Feedback. Negative feedback on Facebook is when a user will hide, hide-all or unlike your content. Hiding content is like deleting an email without reading it or hitting the spam button.. Hiding-all is the equivalent of unsubscribing, and unliking closes the relationship entirely. In Facebook’s reconfigured algorithm, content that has negative feedback from some users can cause it to be … [Read more...]
Infographics: Should Your Nonprofit Hire A Designer or Do It Yourself
Visual content is an essential social media best practice. Infographics are now a standard part of nonprofits' marketing tool kits. Infographics can be used in different and creative ways and some obvious ones such as marketing messaging, educating about a social issue, to celebrate a successful campaign, to report to stakeholders on key performance metrics, an annual report, and even a marriage proposal! Whether you are working with a graphic designer or doing it yourself, the first step is … [Read more...]
My Themes for 2013
I'm writing this post from Tunisia. I'm here working on an amazing training project for the Women's Economic Sustainability program where I will train trainers to deliver a curriculum for Women entrepreneurs to use social media as well as deliver a workshop to the partners on the "Networked NGO" based on my book the Networked Nonprofit. The photo above is the view from my hotel room. For the last five years, I have been using Chris Brogan's "My Three Words" to identify three words that help … [Read more...]
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