On Friday, I tripped down the rabbit hole of Google + field test with many other social media early adopters and nonprofit technology (#nptech folks) who were kicking the tires. Google + is Google's new social sharing platform. (Here's the official announcement on the Google Blog and review in the New York Times. You won't be able to play with until Google does the full roll out, you'll have to click the keep me posted button: here). Google + was just one of a series of new releases … [Read more...]
Enchantment: Resisting Guy Kawasaki Is Futile
Yesterday, the Social Media for Nonprofit Conference series kicked off in San Francisco yesterday in War Memorial Green Room with support from Microsoft. The conference shared practical tips and tools with expert speakers including, JD Lasica, Social Brite, Susan Gordon of Causes.com, Jonah Sachs of Free Range Studios, Charles Porch of Facebook, Susan Tenby of TechSoup Global and Kellie McElhaney, founding faculty director of the Center for Responsible Business at the Haas School of … [Read more...]
Dashboard Design Principles
Dashboards are a nonprofit's best friend because they can be powerful tools in communicating your organization's important measurement data at a glance. If a dashboard fails to tell you what need in glance, then you've wasted all that data collection time. What if you married with the power of a dashboard with visual design? Maybe you are scratching your head and thinking, but I'm not a visual designer. (I'm not either) The challenge of good dashboard design is that you have squeeze … [Read more...]
Why Conversion Is A Better Objective Than Traffic Referral
Note from Beth: I'm working on the sequel to the Networked Nonprofit - it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine. (Her recent book, Measuring What Matters, is a must read.) So, lately, I've been on the hunt for good nonprofit measurement stories. Last week, I read Jocelyn Harmon's post about Nonprofit Facebook Fail and in the comments, Petri Darby refers to the dramatic increase of visits to his nonprofit's Make-A-Wish … [Read more...]
Social Media Advice in Fortune Cookies
I've been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement. This week, the post that got the most conversation was a playful and visual one. Using the photo above, I asked people to share their best social media advice as a fortune in a fortune cookie. I also posted off hours. They were clever, funny, and great social media advice! Here's a few. “Find your … [Read more...]
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