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Nonprofits Need to Integrate Learning into their Work in 2014
The Chronicle recently published an article with expert advice on what nonprofits should start doing in 2014. If you look down the list of tactical advice and tips, there is a bigger pattern that emerges. Nonprofits should integrate learning into their work, program delivery, and communications. As Charles Jennings suggests there are three different frameworks for doing this at work: Adding, Embedding, and Extracting. Adding Learning to Work He describes this option as sending … [Read more...]
Happy New Year: What's Your Theme for the Year?
I have a couple of New Year’s rituals that help prepare me for a new year. These include a review of the year’s accomplishments and two techniques that help you focus on your goals: Peter Bregman’s theme for the year, and Chris Brogan’s “My Three Words .” I also throughout the month of January review my work routines and systems and redesign or tweak to improve productivity. Rituals and routines have many benefits for your personal effectiveness. They capitalize on our brains’ ability to … [Read more...]
Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water
Note From Beth: The power of observation is key to learning and perfecting any practice or skill. Observation is not just scanning or browsing, but looking at another organization's practice with a critical thinking lens and gaining insights. Along with benchmarking - that is comparing your organization's numbers with an industry average or simply another similar organization or two is great. But if you want to get even deeper insights, do an in-depth review of a similar … [Read more...]
How One Nonprofit Used Social Media for Damage Control During A PR Crisis That Erupted During a Fundraiser
Note from Beth: I’m facilitating a peer exchange for the Knight Foundation for a group of grantees that are hosting a Giving Days over the next year using its recently published Giving Day Playbook. The idea is not only for participants to acquire the skills and knowledge to host a successful giving day, but for them share and transform practices together. GiveMN has been hosting their giving day, Give to the Max Day for the past few years and working as a peer coach. As part of the … [Read more...]
#FacebookAdGrants: What Nonprofits Need More Than a Facebook Donate Button
Over the years, I've attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, "Will Facebook be making grants to nonprofits?" The answer is always something along the lines of "We are giving the platform to nonprofits to use for free." Earlier this week, in line with that CSR strategy, Facebook announced that it was rolling out a … [Read more...]
How Nonprofits Get Significant Value from Content Curation
On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It's "Lean Content" events in San Francisco. The topic is "The Unanticipated Benefits of Content Curation for Nonprofits." Content curation is sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network. Rather than another potential recipe for information overload, content curation can be a method for self-directed learning … [Read more...]
The Photo that Was Worth 25,000 Shares
Note from Beth: Earlier this month, I posted shared an article mentioning a warning from Facebook to Page Admins: Your organic reach will decline. I asked fans if they thought paid reach will become a standard part of their strategy. The post prompted lots of comments and complaints, especially from smaller nonprofits without the resources to purchase ads on Facebook. Shaun Dakin shared this petition from change.org asking Facebook to set up an advertising grant program. John Haydon … [Read more...]
My Conversation With Eric Ries on the benefits of Lean Start Up Principles for Nonprofits
A few months ago, Eric Ries and his team invited me to cover the The Lean Start Up Conference this week. With over 1,500 attendees and a line up of inspiring and diverse speakers, I walked away with an even stronger feeling that Lean Start Up principles are not just for scrappy tech start ups, that many industries can benefit – including nonprofits. Lean Start Up is is taking hold in huge corporations like GE and into the nonprofit sector, in hospitals, schools, and social good … [Read more...]
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