Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit’s Impact - guest post by Neil Parekh Every second, on average, around 6,000 tweets are posted to Twitter. How do you break through the noise on Twitter to highlight your nonprofit’s impact and gain visibility for the good work your organization is doing? Throw a party – with a purpose. No, not a cocktail party…a Twitter party. More specifically, a “Twitter Chat.” In many ways, a Twitter Chat is … [Read more...]

Earlier this week, I had the honor of kicking off the first day of a week of workshops for 50 women's right leaders from the United States through a program called "Tech2EmpowerUSA." The goal of the program is to connect these leaders with technology experts to create a connected movement. All week, these women had the opportunity to visit a different technology company and get training on a variety of topics.  On Wednesday, they were hosted at Twitter Headquarters for a training.  My colleague, … [Read more...]

  Yesterday was my birthday.  And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them.  This year I had a tsunami of birthday wishes. Towards the end of the day, the New York Times published a story about a big announcement from Mark Zuckerberg about a change in the algorithm and newsfeed that it would prioritize what their friends and family share and comment on while … [Read more...]

Over the past year, I have felt less optimistic than ever about the power of connectivity and networks for social good. And, if the truth be told, almost to the point of wanting to crawl up on a fetal position and never another look at a screen again. In December, while in London to reach workshops,  I attended a dinner hosted by Vinay Nair, CEO and co-founder of Lightful. Vinay assembled charity sector thought leaders, representing organisations such as Small Charities Coalition, Comic Relief, … [Read more...]

The past year, Twitter has been widely criticized for its role in spreading misinformation , being  a Petri dish for hate speech, and how it approaches world leaders use of the platform.  You will also see some of the most viscous attacks from trolls on Twitter and they are only rarely quieted with compassion. On the other hand, some say Twitter is ready for a renaissance, a phoenix rising from the ashes. And while the bulk of nonprofits put most of their resources into Facebook (whether … [Read more...]