Is your web site mobile friendly?  Starting April 21, dubbed "Mobilegeddon", Google changed the search results and will show mobile friendly sites in search results (while using your mobile phone).    You can test your web site here and find out if you passed the test and if you flunked it, there is some advice on what and how to fix it.  My colleague Amy Gahran, a mobile expert, has an analysis here. My blog passed the test!   For years, I have been monitoring my mobile traffic numbers, asking … [Read more...]

This month's theme for the nonprofit Blog Carnival is "Breaking Through the Noise," calling for tips and ideas about how nonprofits can reach their audiences with the right message at the right time given the clutter of online information clamoring for their attention.     Last month, I was lucky enough to receive an advanced copy of Ben Parr's new book, Captivology: The Science of Capturing People's Attention that is packed with research, insights, and tips about how to capture your audience's … [Read more...]

[slideshare id=34307267&doc=digitalstorytellingforsocialimpact-140505155807-phpapp01] Note from Beth:  Over the past six months,  I've been on an advisory group for project that my colleague Jay Geneske at the Rockefeller Foundation has spearheaded to help build the capacity of nonprofits in storytelling skills. The Foundation recognized that a big opportunity exists between the intersection of story and technology, and  launched a research project to consider the role that digital … [Read more...]