We adopted a set of Guidelines that TNT created (creative commons) to ENCOURAGE their staff to use social: bit.ly/YQe91n #npsmpeer — Brian Fitzgerald (@brianfit) March 10, 2013 One of the basic tenets of my first book with Alison Fine, "The Networked Nonprofit," was that everyone in the organization participates in social media from the executive director on down - not just the "social media person." Having staff use social media as part of their work can extend the organization's network … [Read more...]
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Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV
The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. You have to do it one component at a time . The first and most important component is identifying success or the most important result and linking the right "Key Performance Indicator" or data point that you will collect along the way to understand if you are making progress toward your goal. Then comes the difficult part - identifying what "associated" metrics from social, … [Read more...]
How ACLU NJ Defines Social Media Success: The First Important Measurement Step
When nonprofits started to read and apply our book, "Measuring the Networked Nonprofit," I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. I followed up with Eliza Straim (Communications Associate) and Katie Wang (Communications Director) to learn more about how they went about this first very important first step for measuring social media - defining results. Our book introduces nonprofits to the 7 steps of … [Read more...]
The Failure Bow: How To Stop the Blame and Shame Game and Start Learning
When you read this post, I'll be on a plane to the facilitate the opening plenary at the Legal Services TIG Conference on Wednesday, Jan. 16th. One of my key themes for the year is to look at failure and learning - and will also have a chance to dive into a conversation at the upcoming COF Conference with colleague Peter Sims, Author of Little Bets and founder of BLKSHP. His book has a great summary of the research out there on what is failure. One idea particularly stuck me with -- that … [Read more...]
Kids and Philanthropy: Teaching Your Children To Be Charitable
I was thrilled to be profiled in Fast Company's Generosity Series this week. Generosity is baked into my DNA and I can’t help it. I don’t do this with an expectation of any return--financial or otherwise. I’ve been volunteering for community causes since I was a kid, something my family encouraged. I grew up at the Jersey Shore. When I was in the third grade, I volunteered to bake cupcakes to help fundraise for Lucy the Elephant (who thankfully survived super storm Sandy). Now a parent with … [Read more...]
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