You are invited to a virtual book launch party! Join Allison Fine and me on June 21st at 1-2 PM PST/4-5 PM EST for the launch of The Networked Nonprofit published by Jossey-Bass. Our party goal: Make The Networked Nonprofit a top ten bestseller in Amazon.com's business book section before the book is issued (Official release date: July 9). Whether you want to watch Allison and I live on your computer or just chat with us on Twitter, the party will be a blast. (I promise to bring my finger … [Read more...]
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What's the ROI of Online Voting and Fundraising Contests?
Source: Extreme Foods For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests? The post summarizes the strategies used by contest winners. I wonder if the secret sauce is to do a cost/benefit analysis before you start preparing your favorite social media sauce? Hit the pause button and ask: "Should our … [Read more...]
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