The new issue of the NTEN Change Journal is all about data! Or rather how we all should love data! Whether you call it data-driven or data-informed, the issue has several excellent articles about how to use data for decision-making as well as lots of useful tips! It's a must read for data nerds. As many of you know, I've just finished writing a book with measurement guru, KD Paine, called "Measuring the Networked Nonprofit" that teaches nonprofits how to embrace the data and use it to … [Read more...]
Search Results for: data visualization
How Can Nonprofits Switch to a Data-Informed Culture?
I've been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. What is the difference? It comes down to organizational culture. The nonprofits that embrace measurement have a data-driven culture. That is they make decisions based on meaningful data, rather than solely by gut. Not all nonprofits are born with the spreadsheet gene. And it isn't simply a technical problem that can be solved through training or purchasing analytics software. … [Read more...]
The Art of Less As More: Micro Content
Visual.ly has published this really useful and free e-book on Micro Content. As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as "Micro Content." The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. I don't know about you, but as a content consumer, I still … [Read more...]
How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria
Save the Children's Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children. As you can see, the design is a bit edgy - and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough - it's part of a multi-channel campaign. What is interesting about this campaign is how they have integrated the … [Read more...]
Infographics: Should Your Nonprofit Hire A Designer or Do It Yourself
Visual content is an essential social media best practice. Infographics are now a standard part of nonprofits' marketing tool kits. Infographics can be used in different and creative ways and some obvious ones such as marketing messaging, educating about a social issue, to celebrate a successful campaign, to report to stakeholders on key performance metrics, an annual report, and even a marriage proposal! Whether you are working with a graphic designer or doing it yourself, the first step is … [Read more...]
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