With the debt ceiling debate raging in our nation's capital, health care advocates have kicked into high gear and are using new social media tactics to engage elected officials in the fight to protect health care rights -- Medicare, Medicaid, and the Affordable Care Act. Families USA is an organization fighting for affordable health care for all Americans. Their web site tools provide useful information for grassroots advocates or anyone for that matter to stay informed on health care-related … [Read more...]
One Small Step: What's Your Twitter Elevator Speech?
It's really important to fill out the information in your Twitter profile especially the "Bio" field where you sum up in a few words who you are and make it sound interesting. It's like an elevator speech. It grabs attention and says a lot in a few words. It should leave your audience wanting more, while answering the essential questions about your organization. A great place to start your elevator speech is to adapt your marketing boilerplate. Here's some questions to help you craft … [Read more...]
Twitter Community Organizing Rules for Non Profits
Note from Beth: I love when I discovered folks who are community organizers and successfully transfer what they know about community organizing offline to the online world. Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. Enjoy. As a community organizer, Twitter makes a lot of sense. Organizing is about building relationships and mobilizing people around a cause. Twitter does exactly that. I have … [Read more...]
Tips for Remote Presenting
Financial Officers Group View more presentations from Beth Kanter. This morning Liz Karlin, who works at the Packard Foundation in Grant Operations, and I did a remote presentation for the Foundation Financial Officers Group on Organizational Change and Social Media Policy development. I talked about the change in workstyle that is needed before codifying a social culture through a social media policy. Liz gave a presentation on the process that Packard used to development its Social … [Read more...]
Actionable Listening: Learning from Watching Other Nonprofits
Actionable listening on social media channels means transforming a "river of noise" into insights that are actionable. That is, you gain insight, can make a decision, or do something. Listening can help your organization craft conversation starters, figure out how to best start engaging, identify social content that you can incorporate into your content strategy, identify potential brand ambassadors, or address a potential crisis early in the game. Earlier this week, I was facilitated a … [Read more...]
