Slideshare View more presentations from Beth Kanter. Please join me on June 21st from 1-2 PM PST for the virtual launch of The Networked Nonprofit. These are my notes for webinar about Nonprofits and Slideshare, a social site where community members share presentations, documents and pdfs. For a couple of years, I've been an avid member of the Slideshare community, sharing, browsing, and collaborating on content and watching how nonprofits use the platform. As I was reflecting about … [Read more...]
Knitting Together Your Website, Email, and Social Media Content
Guest Post by Kivi Leroux Miller Kivi Leroux Miller has just launched a book, Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. You put up a website way back when, then started sending out an email newsletter. Now you’ve added social media. If you feel like your online marketing strategy is made up of a bunch of loose ends, … [Read more...]
Actionable Listening: Learning from Watching Other Nonprofits
Actionable listening on social media channels means transforming a "river of noise" into insights that are actionable. That is, you gain insight, can make a decision, or do something. Listening can help your organization craft conversation starters, figure out how to best start engaging, identify social content that you can incorporate into your content strategy, identify potential brand ambassadors, or address a potential crisis early in the game. Earlier this week, I was facilitated a … [Read more...]
9 Ways Nonprofits Can Excel Using Social Media
TechSoup Microsoft NGO Connection Day View more presentations from Beth Kanter. I was honored to be the keynote speaker for the Bay Area Microsoft/TechSoup Global Connection Day on Monday. This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. Connecting With Colleagues TechSoup Global was the co-sponsor and it was great to catch up with long-time colleague, Marnie Webb, Co-Ceo. One of the reasons I made a commitment to … [Read more...]
Conversational Case Study: How Does Your Organization Vet Online Contest Opportunities?
Allison Fine and I have been working on an evaluation of the second America’s Giving Challenge. As part of the process, we are facilitating “Conversational Case Studies” that explore some of the themes that have surfaced from surveys. This case study explores how a small nonprofit, Students for a Free Tibet (SFT), a contest winner in the first and second America’s Giving Challenges, is using social media effectively. SFT carefully vets contest participation to ensure it will be worth their … [Read more...]
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