My colleague, Alexandra Samuel, has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. The methodology and report provide some great insights about how to think about social media behaviors of our audience. While the study looks at the details of consumer behavior, motivations, AND their … [Read more...]
SXSW: What Social Media Analytics and Data Can't Tell You
[slideshare id=32055762&doc=smdata-140307183636-phpapp02] I'm just back from the SXSW Interactive Festival where I was on a panel called "What Social Media Analytics Can't Tell You" moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang, Crowd Companies, and Colby Flint, Discovery Channel. We discussed how social media analytics can provide some great information on your existing social media followers, but at the same time, there are gaps that need to be filled through other … [Read more...]
International Organizations and Social Media: News, Engagement, and Social Data for Policy Change
I'm teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. The course is about how to leverage networks and social media for learning and impact. While the primary goal is for students to learn about strategic use of networks and social media for international organizations, I will also be covering some practical career skills such as effective networking and self-directed professional … [Read more...]
Social Media and the Arts: How Strong Is Your Social Net?
Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. One of the study's authors, Mary Trudel, wrote a guest post back in 2011 summarizing the results. They are in the process of updating the study and have some preliminary results to share. How Strong Is … [Read more...]
Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends
In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here's a roundup. 1. Foundation Center's Glasspockets Site ReLaunches with A Wealth of Data About Foundation Transparency The Glasspockets Site has just been relaunched. It has a new sleeker look. Lots of great data, resources, examples, and action steps foundations need to understand the value of transparency, be more open in their own … [Read more...]
