Use Social Media to Reel in Big Fish Donors Guest Post By Geri Stengel, Ventureneer Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? This is a question that was answered in a study from 2009 and the answer is yes. Find out how one successful nonprofit leader does it. Many nonprofits already use social media, including mobile, to raise money among individual donors. Small donations add up, as Mark Hanis found. His first Facebook … [Read more...]
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One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves
Post consistent content that your audience loves and your social media will be successful. Is it that simple? Yes and no. Using best practices and tips based on research can help you improve. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. And the latter is not about gathering data - it is about making sense of it and using it to continually improve. One technique I use to get insights from my … [Read more...]
A Profile in Forbes Online by Shel Israel
I was thrilled to be featured in Forbes Online in Shel Israel's online column. The profile is here. Shel talks about my early days in social media fundraising, my passion for teaching, learning, and sharing - as well as cupcakes and Cambodia. If you read the profile, you'll also discover the many benefits of collaborating on a book with KD Paine and her editor, William Paarlberg: Learn to love measurement and become a better writer in the process. My next book, Measuring the Networked … [Read more...]
The Networked NGO in India
This year a lot of my work as Visiting Scholar at the David and Lucile Packard Foundation is working with grantees outside of the US. I've just returned from leading a training for Population and Reproductive Health grantees from India. This was the launch of a peer learning group called “The Networked NGO,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers. It marked the start … [Read more...]
Generation Rwanda: Two Stories
As part of the ACE Leadership Training, we had several site visits to bring some of the real world into our discussions. The group visited the Kigali Genocide Memorial. The site was established in 2004 on the 10th Anniversary of the genocide in partnership with the Rwanda Government, Kigali City Council, and Aegis Trust, a charity in the UK dedicated to the prediction, prevention, and ultimately elimination of genocide. The site operations a Genocide Archive, a Museum, Education and … [Read more...]
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