I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation -- something that hasn't happened in many years. While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting … [Read more...]
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Interview with Shonali Burke: Analytics Tell Stories
Note from Beth: Last May, USA for UNHCR launched The Blue Key campaign as a way for U.S. residents to show their support for the 43 million refugees around the world leading up to World Refugee Day on June 20th. I was honored when Shonali Burke invited me to be a Blue Key Champion. She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics … [Read more...]
Taking Baby Steps with Social Media Measurement: Defining a Small Pilot
Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. It is also serving as a focus group, producing deep insights and stories for my next book on social media measurement, Measuring the Networked Nonprofit, that I'm co-authoring with goddess of measurement, KD Paine. I'm a big fan of taking … [Read more...]
Social Media Dashboard DesignTips from the Smithsonian Institution Archives
Note from Beth: After a brief conversation about new ways to access web-based "visitors" in the comments section of a recent blog post on dashboards, Dan generously offer to write a post about developing an in-house dashboard as part of his work at the Smithsonian Institution Archives. The post provides some great recommendations on dashboard design, but also illustrates how to link your objectives, metrics, and KPIs to dashboard design. Guest Post: The Smithsonian Institution Archives … [Read more...]
Google + for Social Change Activists: Dive in Early or Wait?
Last week, I helped launch a peer exchange Webinar for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart). The focus is how to effectively integrate social media channels and measure and learn. Two grantees that work on Children's Healthcare at the national level and have experience using social media as part of an integrated campaign were co-presenters. Kristin Rowe-Finkbeiner co-founder of Momsrising and Bruce … [Read more...]
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