Millennials (those young, tech savvy, and passionate younger donors) will - as I learned at last month's Millennial Donor Summit. Millennials don't just want to write a check to your organization - they want to combine their personal passions and interests and engage others in your mission. Are you facilitating this with your fundraising approaches? The Parkinson's Association is doing just that. They have organized a fundraiser called "Summit4Stemcell." The goal is to fund non-embryonic … [Read more...]
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You Can Stand Up for Health Care on Twitter and Facebook, What About On Google +?
With the debt ceiling debate raging in our nation's capital, health care advocates have kicked into high gear and are using new social media tactics to engage elected officials in the fight to protect health care rights -- Medicare, Medicaid, and the Affordable Care Act. Families USA is an organization fighting for affordable health care for all Americans. Their web site tools provide useful information for grassroots advocates or anyone for that matter to stay informed on health care-related … [Read more...]
Google+ – Yi-Tan Call Notes
Yi-Tan Community hosts a weekly 40-minute conference call about navigating change in technology and society. Jerry Michalski is the moderator. I used to participate in the calls way back in 2005 in the early days of blogging and always found the calls informative. Yesterday's Yi-Tan call with Jerry Michalski was about Google +. Charles Warren who was on the Google + team was on the call. Google sees granular privacy controls as a way to spark more sharing because people will feel more … [Read more...]
Why Conversion Is A Better Objective Than Traffic Referral
Note from Beth: I'm working on the sequel to the Networked Nonprofit - it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine. (Her recent book, Measuring What Matters, is a must read.) So, lately, I've been on the hunt for good nonprofit measurement stories. Last week, I read Jocelyn Harmon's post about Nonprofit Facebook Fail and in the comments, Petri Darby refers to the dramatic increase of visits to his nonprofit's Make-A-Wish … [Read more...]
Social Media Advice in Fortune Cookies
I've been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement. This week, the post that got the most conversation was a playful and visual one. Using the photo above, I asked people to share their best social media advice as a fortune in a fortune cookie. I also posted off hours. They were clever, funny, and great social media advice! Here's a few. “Find your … [Read more...]
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