Council on Foundations View more presentations from Beth Kanter Yesterday, I had the honor of facilitating a workshop on culture change and social media at the Council on Foundations Conference for Community Foundations in San Francisco. John Kobara, Executive Vice President and Chief Operating Officer, California Community Foundation, was the session designer and introduced the session with a famous quote from Peter Drucker, "Culture eats strategy for breakfast." Instituting a new … [Read more...]
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Measuring Your Crowdsourcing Efforts by Aliza Sherman
Note from Beth: My colleague, Aliza Sherman, has written a book, The Complete Idiot's Guide to Crowdsourcing and you drop everything and buy it now. We've been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman If you are considering incorporating crowdsourcing principles or processes into your workflow, you should also thinking about how you’ll measure the results of your … [Read more...]
Social Media: Ask What's the Impact, Not the Return!
I've just finished co-authoring a book about measuring the Networked Nonprofit with colleague, KD Paine. One of the concepts that we wrestled with was "Social Media ROI," I don't think it necessarily works for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes -- cost reductions or increased revenue. Nonprofits should focus on continuum of value that incorporates both tangible and intangible benefits to integrating social media in communications … [Read more...]
Taking Baby Steps with Social Media Measurement: Defining a Small Pilot
Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. It is also serving as a focus group, producing deep insights and stories for my next book on social media measurement, Measuring the Networked Nonprofit, that I'm co-authoring with goddess of measurement, KD Paine. I'm a big fan of taking … [Read more...]
You Can Stand Up for Health Care on Twitter and Facebook, What About On Google +?
With the debt ceiling debate raging in our nation's capital, health care advocates have kicked into high gear and are using new social media tactics to engage elected officials in the fight to protect health care rights -- Medicare, Medicaid, and the Affordable Care Act. Families USA is an organization fighting for affordable health care for all Americans. Their web site tools provide useful information for grassroots advocates or anyone for that matter to stay informed on health care-related … [Read more...]
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