Update: Facebook added the ability to "unmerge" your page with places. Note from Beth: It has been less than a month since we launched the Zoetica Salon on my Facebook Page, a free peer learning space where we are discussing a monthly theme (this month is measurement) related to nonprofits and social media, sharing resources, as well as answering questions and sparking conversation. The Salon has been a terrific listening post and generated some good ideas for how-to posts like this one from … [Read more...]
The Ladder of Love: Growing Facebook Fans
I was lucky enough to spend my last afternoon in Alaska driving to Talkeetna with Aliza Sherman who lives in Alaska who I've known since 1995 and with Cassandra Stalzer my host! I love the framework she created for identifying and cultivating Super Fans on Facebook. I like to call it the ladder of love! The very first step is getting attention and getting people to "like" or join your Facebook page. There are many creative ways to promote your Facebook page to promote your page to your … [Read more...]
How Networked Nonprofits Use Facebook
How Networked Nonprofits Use Facebook View more presentations from Beth Kanter. Introduction One of the very first bloggers I started reading and having conversations with about social media was Alan Levine (aka CogDog Blog). Over the years, we have supported each other's professional work and personal fundraisers before ever meeting in person. Last year, Alan invited me to keynote the New Media Consortium's virtual conference to talk about the future of social and nonprofits. It was … [Read more...]
How To Make Social Media Experiments Fun!
This year my work as Visiting Scholar at the David and Lucile Packard Foundation includes training, coaching, and facilitating peer learning sessions for grantees on using social media effectively, becoming a Networked Nonprofit. It has been incredible laboratory to put the big ideas in the book in practice. I've had the pleasure working with one of grantees in the Local Program, the Arts Council of Silicon Valley, to coach them in making the transition to being a Networked Nonprofit. … [Read more...]
Conversational Case Study: How Does Your Organization Vet Online Contest Opportunities?
Allison Fine and I have been working on an evaluation of the second America’s Giving Challenge. As part of the process, we are facilitating “Conversational Case Studies” that explore some of the themes that have surfaced from surveys. This case study explores how a small nonprofit, Students for a Free Tibet (SFT), a contest winner in the first and second America’s Giving Challenges, is using social media effectively. SFT carefully vets contest participation to ensure it will be worth their … [Read more...]
