Actionable listening on social media channels means transforming a "river of noise" into insights that are actionable. That is, you gain insight, can make a decision, or do something. Listening can help your organization craft conversation starters, figure out how to best start engaging, identify social content that you can incorporate into your content strategy, identify potential brand ambassadors, or address a potential crisis early in the game. Earlier this week, I was facilitated a … [Read more...] about Actionable Listening: Learning from Watching Other Nonprofits
Archives for May 2010
Source: Extreme Foods For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests? The post summarizes the strategies used by contest winners. I wonder if the secret sauce is to do a cost/benefit analysis before you start preparing your favorite social media sauce? Hit the pause button and ask: "Should our … [Read more...] about What's the ROI of Online Voting and Fundraising Contests?
The Minnesota Open Idea is an example of an online social good contest that works. It combines expert judging with popular vote, online strategy with good old fashion off line organizing, links objectives to a theory of change, and incorporates a fun and engaging way for people to learn about and take action on a timely community problem. In this interview, Jennifer Ford Reedy, VP for Strategy and Knowledge Management, at the Minnesota Community Foundation shares the how they designed this … [Read more...] about Minnesota Open Idea: Crowdsourcing Contest For Social Change Done Right
TechSoup Microsoft NGO Connection Day View more presentations from Beth Kanter. I was honored to be the keynote speaker for the Bay Area Microsoft/TechSoup Global Connection Day on Monday. This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. Connecting With Colleagues TechSoup Global was the co-sponsor and it was great to catch up with long-time colleague, Marnie Webb, Co-Ceo. One of the reasons I made a commitment to … [Read more...] about 9 Ways Nonprofits Can Excel Using Social Media
Allison Fine and I have been working on an evaluation of the second America’s Giving Challenge. As part of the process, we are facilitating “Conversational Case Studies” that explore some of the themes that have surfaced from surveys. This case study explores how a small nonprofit, Students for a Free Tibet (SFT), a contest winner in the first and second America’s Giving Challenges, is using social media effectively. SFT carefully vets contest participation to ensure it will be worth their … [Read more...] about Conversational Case Study: How Does Your Organization Vet Online Contest Opportunities?