The amount of money raised for ALS research through the IceBucket Challenge is almost $100 million and the other impacts are just as impressive. Scores of nonprofit fundraising staffers report being called on to replicate the challenge. Jeremiah Owyang has provided the easy recipe and I've provided an analysis of what can and cannot be reproduced. So, now we are seeing an emerging practice that for lack of a better phrase, I'm calling "Charity Jacking." Charity Jacking is similar to … [Read more...]
Archives for August 2014
Personal Health Data: It's Amazing Potential and Privacy Perils
This is a graph of aggregate data from Jawbone,a wristband that people wear that tracks their steps throughout the day and their sleep patterns during the night. (h/t Robert Scoble) This aggregate data shows exactly when and how many people in the San Francisco were bolted awake by the recent Napa Valley earthquake. This is one of the first reports using "Personal Health Data" in aggregate, using data points around sleep tracking to look at a natural disaster. As Jacob … [Read more...]
Ice Bucket Challenge: Can Other Nonprofits Reproduce It?
[slideshare id=38375073&doc=icebucket-140826110540-phpapp02] Is success of the Ice Bucket Challenge a happy accident for ALS and the people who suffer from the disease or is the first example of the power of crowd charity? Can other nonprofits reproduce it? My answer: yes and no. The Ice Bucket Challenge has raised over $88.5 Million Dollars to fight the horrible disease, according to the ALS Association web site. Just one week ago, donations totaled $22.6 million. In just seven … [Read more...]
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy - Guest Post by Michael Hoffman, CEO of See3 It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with - on our desktops, our tablets and now our phones. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. And … [Read more...]
Summer School: Test Drive: Using #GivingTuesday to Experiment with New Fundraising Strategies
How many of you who work for nonprofits are getting asked to "come up with an icebucket challenge" for your annual fundraising campaign? Or maybe it's caught your attention and you are more realistically asking, "What can we learn from the icebucket challenge apply to our year-end giving and integrating social media in fundraising?" Participating in a local or national giving day may help you work on that second question. Most giving days also provide lots of toolkits, webinars, and … [Read more...]
