Note from Beth: In the decade or so that I've been doing social media, I've always been an advocate of the "Listen, Learn, Adapt" approach to doing social and a decade later, it is still very important for success. The first and most important step is for organizations to put on their listening ears and monitor conversations, get feedback, and continuously improve. I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best … [Read more...]
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Reboot Yourself: Take A Digital Detox Day
In the "Happy,Healthy Nonprofit" book I'm writing with Aliza Sherman, a big theme in the book is "Technology Wellness," which is how to self-manage your technology usage at work and in life. We are doing a workshop at SXSW on March 13th at 3:30 on this theme called "Go Reboot Yourself: Get A Grip on Your Tech and Life" As the Internet has become integrated into how professionals communicate, access information, and connect to one another at work as well as personal lives, there are both the … [Read more...]
How can Nonprofit Professionals Create Space for Life and Work? Use the SpaceDeck
I’ve been busy interviewing people who work for nonprofits for my next book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout, with Aliza Sherman. The book looks at how individuals can avoid burnout through self-care and how nonprofits can support it with workplace well-being strategy. I've really enjoyed interviewing individuals about the self-care practices they can do for themselves to improve work life balance and their own well-being. In our book, we examine the … [Read more...]
How Nonprofit Leaders Create An Authentic Personal Brand on Instagram
Instagram, the popular Millennial photo sharing site, is gaining traction with world leaders, government leaders and nonprofit executive directors. According to the "World Leaders on Instagram Study" released yesterday by Burson-Marsteller as part of its latest research into how world leaders, governments and international organizations communicate via social media, the heads of state and government and foreign ministers of 136 countries currently have an official presence on Instagram, … [Read more...]
Source Codes: The Most Useful Measurement Strategy You May Not Be Using
Source Codes: The Most Useful Measurement Strategy You May Not Be Using - Guest Post by Laura Quinn You’re likely using more than one channel to communicate. Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. How do you know which of those channels is actually driving people to donate, register for an event, or even sign up for your eNewsletter? How do you know what story—across every channel—is doing the best job of driving people to take action? Enter … [Read more...]
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